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The Design Thinking: Strategy For Innovations That Drive Growth And Profitability

What makes companies like Apple, Coco-Cola, Nike, and IBM so successful? What is their success ingredient that helps them dominate their sectors? The answer is… customer-centric innovation. You might have heard Steve Job’s quote: “Design is not just what it looks like and feels like. The design is how it works.” The super successful companies and businesses innovate and solve problems through design. 

Picture credit: creaffective.de

The future of innovation and problem-solving in work depends on the design thinkers with a holistic approach.

Design thinking arranges the tools and strategies that act as a catalyst to innovation through design. 

Got it? Yes? Perfect! 

No? Here’s another way to define Design Thinking: 

Florida State University defines design thinking as – “An analytic and creative process that engages a person in opportunities to experiment, create and prototype models, gather feedback, and redesign.” 

Businesses are employing design thinking to stay ahead of their competition to drive growth and profitability. 

Design thinking may seem like a difficult concept. Here is a simple breakdown of activities involved in design thinking: 

1. Know your users and their problems. 
2. Come up with innovative solutions by learning as much as possible about your customers.
3. Use creativity and critical thinking to come up with problem solution.
4. Using the human-centric solutions build a prototype that you can test with your customers. 

Design Thinking is increasingly getting popular. While I was researching I found a two-day workshop which is going to be organized in New Delhi, India. If you want to learn about design thinking here are some details about the workshop as listed on goeventz portal: 

Workshop Name: Design Thinking Workshop.
Date: Nov 5 and Nov 6 2016.
Venue: Hotel Novotel New Delhi Aerocity, Karnal Road, New Delhi, Delhi, India.
Class Size: No more than 15 participants. 

The workshop name “Design Thinking” suggests the workshop may deal with design. But no prior design experience is required to attend this workshop as “Design Thinking” is about using critical thinking and creativity to come up with innovative solutions to problems. 

This workshop is for all the professionals from any industry who are on a mission to seek and employ new approaches to problem-solving and find innovative solutions. 

If you are interested, get yourself enrolled before it’s too late: 2 Days Design Thinking Workshop In Delhi. 

Design Thinking
Design Thinking

Wrapping up!

Design Thinking is increasingly becoming popular in the business world. Design thinking makes the customer the focal point of design for solving problems. 

The workshop seems to be a good fit for those professionals who want scale up their business with customer-centered design and empathy-driven solutions. 

Have you ever heard about this buzzword “Design Thinking”? If yes, share your insights by tweeting to me at @Rohanlicious. 

You may find more information about other interesting workshops and events at goeventz portal.

ABOUTRohan Chaubey

Rohan Chaubey is the founder of “Be Rohanlicious” – a blog that teaches you to be smart with social media, blogging and programming.

Rohan is on a mission to help all the enthusiastic souls like you, who want to “make it to the next level” and stand out of the crowd.

His e-book “Make People Want You” is releasing soon. Allow him to inject awesomeness in your life by signing up to his list here.